We are a strategic design consultancy delivering human-focused solutions with global impact. We are a strategic design consultancy delivering human-focused solutions with global impact. We are a strategic design consultancy delivering human-focused solutions with global impact. We are a strategic design consultancy delivering human-focused solutions with global impact. We are a strategic design consultancy delivering human-focused solutions with global impact. We are a strategic design consultancy delivering human-focused solutions with global impact. We are a strategic design consultancy delivering human-focused solutions with global impact. We are a strategic design consultancy delivering human-focused solutions with global impact.
We are a strategic design consultancy delivering human-focused solutions with global impact.

Featured  Work

Inventing a New Thirst for Water

Entrepreneurs Eric Barnes and Paul Shustak came to RKS, with a goal to break into the re-usable water bottle market and convince people to give up one-time-use bottled water.

Building a Medical Brand

RKS enjoys long-term relationships with many clients, including over half-a-dozen engagements with Swiss-based Hamilton Medical...

Sustainable Appeal

RKS’s Laundry POD combined innovative agitation technology with a unique water-reduction system to wash and spin dry laundry in new ways for new markets.

Creating the Viral Icon

RKS conceived one of the first cell phone concepts designed for Google’s Android platform. The result is the reconfigurable Mimique.

Delivering Kitchen Performance

Understanding what happens in the heads, hands, and heart of the home chef led RKS to create “The Sensuality of the Kitchen Artifact,” a portfolio of more than 30 successful products for Zyliss.

Contributing to the Revolution

In a saturated market defined by rectangular shapes in black and white, RKS created a design strategy that connected not just with iPods, but with iPod users.

Listening to the Leader

JBL Professional is not a recipe. It is a feeling and an experience that users recognize. Thus, every JBL Pro product must resonate with the JBL DNA.

LG Brand Family

LG sought RKS’s proprietary design strategy, Psycho-Aesthetics, and RKS design concepts to inspire their LG’s internal design teams. The challenge was to provide LG with a brand strategy across multiple product categories.

A New Age of Creativity

RKS helped Neuma usher in a new age of artistry, comfort, and safety with the Neuma Tattoo Machine, and created the Amuen social networking site to connect creative souls from all walks of life.

Iconic Reinvention

Hailed as the first major innovation in electric guitar design in 50 years, the patented Open Architecture RKS guitar reinvented an American classic with revolutionary ideas.

Creating Market Ownership

Fifteen years ago, start-up Discus Dental approached RKS with the goal of selling 100,000 catalytic tooth whitening syringes per year; today, they have long surpassed the sale of 100,000 syringes per week.

Empowering Scientific Discovery

RKS has worked with Hamilton Company to develop platforms capable of boosting efficiency and empowering clinicians - to better facilitate medical analysis and scientific discovery in both small and commercial laboratories.

Predictable Magic

"... in Predictable Magic, Deepa Prahalad and Ravi Sawhney lay out a simple but powerful methodology for turning deep consumer insights into attention-grabbing, expectation-defying designs. If you’re looking to increase the "magic quotient" in the things your company makes and sells, you'll want to dig into Predictable Magic."
- Gary Hamel

learn more...

News from the RKS Blog


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October, 2011

KOR Aura Wins 2011 iF Design Award

RKS’ most recent design collaboration with long-time partner KOR Water, the Aura® hydration vessel, was released this year and has already been recognized with a 2011 International iF Design…   read more

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October, 2011

2011 Spark Awards Announced

The 2011 Spark Awards were announced this month by Executive Director Peter Kuchnicki and RKS is honored to be recognized with two winning designs—an overall competition winner for Nuance™…   read more

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September, 2011

12th Annual National Design Awards

The Smithsonian’s Cooper-Hewitt, National Design Museum celebrated outstanding achievement in design this week with its 12th annual National Design Awards program.

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September, 2011

Book Review: Predictable Magic

Business Line reviews Predictable Magic: “A book that comes as an appeal to reason, especially for those who search in vain for consumer insights only among dreary research numbers and complex…   read more

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September, 2011

Design Education Can Not be Passively Learned, Nor Painlessly Learned

Over the past year I’ve read and participated in discussions about design school and the quality of education students currently receive, and thought it would be valuable to share some of my own…   read more

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September, 2011

People Are the Puck

“I skate to where the puck is going to be, not to where it has been” - Wayne Gretzky

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July, 2011

The Art and Theater of Getting Creative

Innovation, creativity, thinking outside the box, unbounded thinking, lateral thought, design thinking—all terms that have gone into and out of fashion, but which hold the same goal—unconventional…   read more

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July, 2011

RKS Exhibition in Sao Paulo

CEO Ravi Sawhney shared some photos from Brazil of the RKS Exhibition, which will be on display for the next six weeks at the Panamericana Escola de Arte e Design.

  read more

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July, 2011

2011 IDEA Awards

The Industrial Designers Society of America (IDSA) recently unveiled the 2011 winners of the International Design Excellence Awards (IDEA®) program, and RKS was honored to be recognized by this…   read more

June, 2011

How Do You Turn Your Customers Into Brand Evangelists?

Achieving the buzz that product designers, brand managers, and business strategists so relentlessly chase isn’t easy. The key is in getting consumers to adopt and advocate a brand.

  read more

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June, 2011

Dear 2011 Design Graduates: A Note from Ravi Sawhney

Last week I had the privilege of speaking at my alma mater before the graduating seniors at commencement and my mind has been filled for days with thoughts about the journey on which they now embark,…   read more

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May, 2011

RKS Honored by NDA Recognition

RKS is proud to have been recognized by the National Design Awards for the firm’s recent portfolio of work in product design; the NDA awards were announced this week by the Smithsonian’s…   read more

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May, 2011

Dr. Sawhney Congratulates New Grads!

RKS CEO Ravi Sawhney was honored this week to speak at his alma mater’s commencement and welcome the new alumni – class of 2011 – as they embark on their careers. It was a day filled…   read more

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May, 2011

RKS Announces its Latest Design Breakthrough For KOR Water - Aura

KOR Water and RKS Design today announced the debut of their latest sustainable hydration solution, Aura®.

  read more

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May, 2011

Curve Magazine

It’s not every day that you get advice from the world’s leaders in product design. That’s why we decided to bring four top design leaders directly to you in this edition.  Stefano…   read more

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April, 2011

CNBC Features the RKS Guitar

CNBC’s Jon Fortt couldn’t resist playing a RKS guitar while delivering his ‘Tech Check’ segment from the Autodesk gallery in San Francisco. Check out the read more

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April, 2011

Lance, Judging the IDEA Awards

The following photos were taken by RKS’ creative director, Lance Hussey, who recently returned from judging the final rounds of this year’s IDEA awards program in Dearborn Michigan. …   read more

March, 2011

How I Helped Invent the Touchscreen in 1979 at Xerox PARC

It has been thirty-three years since I was thrown head first and feet kicking from the comforts of Xerox’s design lab into the world of brilliant psychologists and programmers working at Xerox…   read more

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March, 2011

Seven Ways to Connect With Your Designer

Today, designers and business leaders are working together more closely than ever. This is driven by the successes of product-design leaders like Apple, and a macroeconomic environment that demands…   read more

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March, 2011

March Speaking Engagements

Recently, Ravi has spoken twice at CSULB to the design school on March 8, and to USC’s EMBA program on Saturday, March 4.

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March, 2011

Designing Lives: RKS Builds an Emotional Bridge between People and Products

According to the late mythologist Joseph Campbell, the “hero’s journey” is the foundation of enduring human narratives, fiction and nonfiction alike, the world over. The steps of the…   read more

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