Seven Ways to Connect With Your Designer

Today, designers and business leaders are working together more closely than ever. This is driven by the successes of product-design leaders like Apple, and a macroeconomic environment that demands better risk management.

At the same time, design consultancies are increasingly looked at to spearhead the development process — from consumer research to design to prototyping, manufacturing and packaging. These profound shifts in the collaboration model hold great potential to benefit both consumers and business profitability; however, they also bring new challenges on both sides of the relationship.

What follows are seven ways business leaders can better connect and collaborate with their design partners as these groups work together more closely and strategically…

Read the rest of Ravi’s article on HBR here, or download the PDF here.